Tidal Receiver
The Tidal Receiver is an Audio Receiver for the music streaming platform called Tidal. This was a 4 week project that focused on draw using Adobe Illustrator to ideate and render.
This product is not an actual product of Tidal. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work
What is Tidal?
Tidal is a Norwegian-American subscription-based music, podcast and video streaming service that offers audio and music videos. It is a subscription service with a catalog of about 60 million songs, some of which are exclusives
Target Consumer
Name: Andrew Robinson
Audiophile: The Spec Man
Income level: 121,000 per year
Age: 28
Type of music: Rock,Jazz,EDM
Type of media: Digital
Ideation R1
Ideation R2
Ideation R3
Chosen Design
This design was chosen for its large screen size to allow for the user to easily access the user interface to control the sounds settings. As well having basic physical buttons so that the user does not need to rely on just the screen.
Exploration
Version 1
Uses a combinations of wood face and a brushed metal body to present a more calming and melodic experience.
Version 2
This version is made mainly out of brushed metals to create a more modern aesthetic to the receiver. Using the teal slider for a pop of color
Version 3
For this final version the main body is still made up of brush metal but the face plate is an anodized metal to give the receiver a bolder color.
Chosen Direction
Ultimately version 2 was chosen for the chosen direction as it fits the closet with the current brand aesthetic of a more monochromatic color palette. The Teal highlights also works well to bring color to the product. The combination of materials and colors give this version a cyber and modern feel to it.
User Interface Wireframe
