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AlphaTauri
SmartWatch
AlphaTauri Smartwatch was a quick design project that lasted about 1 week. The aim of the project was to design a smartwatch would could transition between life on the runway to life in the outdoors.
What is AlphaTauri?
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The name is taken from Alpha Tauri ,the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria
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Ideation 1
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